Samsung’s Blue Earth cellphone, announced but not detailed back at the Mobile World Congress in Barcelona this year, has been launched. The handset is made from old water bottles, and the packaging is paper printed with soy ink (something I never knew existed). The Earth-friendliness even extends to the charger which sips a mere 0.03 Watts when in standby. And standby is likely where it will spend much of its time, due to the most obvious feature of the phone: a big solar-panel on the back.
Otherwise, the Blue Earth is less hippy than you might think, and instead of being wholemeal and puritan, it has all the mod-cons you’d expect of a cellphone today: a 3.2 MP camera, touch screen, music and video players, FM radio, Bluetooth, 3G.
The phone includes an energy-saving eco-friendly way with gestures as simple as automatically turning off Bluetooth connectivity, the duration of the backlight or brightness of the screen. A curious feature is the Eco Walk, which counts the steps we take to walk using a pedometer. Those data to calculate the amount of CO2 emissions we have reduced by using our feet as a means of transport. The phone also gives us back that value in the form of trees saved.
The phone will launch in Sweden this month and across Europa and Asia thereafter.
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